A young head on old shoulders
Our founder, Mark Hiddleston, has over 25 years’ experience in the prosecution and protection of trade marks. We believe that since we advise day to day upon innovation and the adoption of new brands, we need to change with the times just like our clients. Our firm is young enough in its approach to be prepared to fit our services to what our client wants. The world of intellectual property and trade mark protection is changing and our firm was established to take advantage of these changes.
Many patent and trade mark firms have been providing the same service, in the same manner, for the last 50 years.
Not surprisingly, the world has moved on considerably since the first trade mark practice opened its doors, and the way that today's clients like to do business tends not to fit in with the often outdated business model that some other long-established practices may operate by.
High costs, confusing billing and a rigid and inflexible approach means that some firms try and shoe-horn a client into their way of working, often resulting in a poor client experience.
We’re here to change that.
We believe that since we advise day to day upon innovation and the adoption of new brands, we need to change with the times just like our clients. Our firm is young enough in its approach to be prepared to fit our services to what you, our clients, want. We have no desire to fit your requirements into a rigid way of working; we have every desire to be adaptable, responsive and provide quick, common-sense advice when you need it the most.
Working both with SME’s and large multinational clients, we’re here to change the way that trade mark practices think. It’s our aim to be one of the leading trade mark firms in the UK. Will you join us?